The Nokia Lumia 822 also comes with Nokia Music - a completely ad-free music streaming application, requiring no registration, no log-in or subscription.

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Rather, as far as product went, Nokia would differentiate with its own apps, many of which were tied to services, such as Nokia Maps, Nokia Drive, Nokia Transit, Nokia Music (which provides ad-free streaming radio) and the augmented reality app City Lens.

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Making it easy to discover and enjoy new music, Nokia Music provides free streaming of ad-free tracks without registration or subscription and the ability to download playlists for listening offline.

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Around the country people skipped work to fill movie theaters at 37 multiplexes where Cinedigm digitally broadcast the same ad-free feed of the memorial that was being broadcast to press at the Nokia Theatre across the street from the Staples Center.

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Investors might assume that Nokia, which is faced with a cornucopia of challenges right now, would be foolish to launch an ad that antagonizes Apple or its diehard consumers.

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