Lisa cites the example of a successful pharmaceutical rep who sees her noble purpose as saving lives everyday.
FORBES: The Connection Between Purposeful Hiring and Sales Growth
In fact, he says, most negative ads serve a noble purpose: They are actually more substantive than positive ads.
People with a romantic attachment to political relations might balk at this because, after all, we're supposed to be working together to accomplish a Noble Purpose.
The salespeople who sold with noble purpose, who truly want to make a difference to customers, consistently outsold the salespeople who focused on sales goals and money.
FORBES: Purpose-Driven Selling: It Beats Quota-Driven Every Time
This article is by Lisa Earle McLeod, a sales leadership consultant and author of Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud.
FORBES: Purpose-Driven Selling: It Beats Quota-Driven Every Time
If you want to be exceptional, point your team toward a noble sales purpose.
FORBES: Purpose-Driven Selling: It Beats Quota-Driven Every Time
Your noble sales purpose can be about making your clients more successful, or making a difference in your industry.
FORBES: Purpose-Driven Selling: It Beats Quota-Driven Every Time
There is a significant risk that these practices will undermine noble sales purpose.
But if the firm is still imprisoned in the assumptions of shareholder capitalism, then the sales unit focused on noble customer purpose will be operating like an oasis in an unfriendly desert.
If I have one quibble with the book, it is that McLeod may understate the risk that the firm as a whole may not be in sync with the noble sales purpose.
Salesperson B works for a noble-purpose-driven organization.
FORBES: Purpose-Driven Selling: It Beats Quota-Driven Every Time
The lawsuit says that HHV improperly classified much of its direct-mail fundraising costs as charitable-purpose expenditures, which makes the charity look more noble.
FORBES: California Sues 'Nonprofit Entrepreneur' Roger Chapin And Charity Forbes Exposed
应用推荐