Most importantly, there is no room for hesitation in removing infringing content when web service providers receive notice of infringement.

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Web analytics service Comscore lists Wizard101 as No. 8 among the top 10 gaining websites of unique visitors (by percentage change, not sheer volume) in the US in December 2010 compared to the previous month.

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Web discovery service StumbleUpon has just overtaken Facebook as the No. 1 source for social media traffic in the U.S., according to analytics site Statcounter.

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AOL, of course, has survived many threats before, including the rise of the web itself when AOL was a proprietary service that offered no way of jumping on board the Net.

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Given this fragmentation, it is no surprise that it is challenging to coordinate marketing, sales and customer service across Web, brick-and-mortar and call center operations.

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We are starting to learn now, 20 years after the Web started hyperconnecting us all together, that there is no such thing as an agnostic, neutral service.

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