Its creator (and MC10 co-founder), John Rogers has refined that design so that it's no longer an elastomer sticker -- now he can apply the biostamp's thin, stretchy electronics directly on human skin, and bond it with commercially available spray-on bandage material.

ENGADGET

No matter how small the sticker on the car, the camera by the side of the track, in the driver's helmet or on the edge of the cockpit can pick it up and broadcast it to the world.

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The pricing of an individual item may no longer be determined by the sticker price but instead depend on how often the consumer has bought that item before, whether they have accepted promotional offers to try out a related product, and the location of the town and store where they are shopping.

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Sun rays are, as expected, absolutely no problem and we have to admit that on first sight we thought the device had a sticker affixed to its front -- its that good at reproducing printed materials.

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There is no reason other than massive taxation of more than 50 percent and consumer naivete that thinks paying the sticker price of a BMW X5 is the same value as buying a Cherokee.

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