It rates no scare headlines because of its complacent nature, existing below the radar of monthly financial statistics.
Cosmetics that make no difference in the operation of the gun or its effectiveness, but that scare dilettante suburbanites, provide no such rational basis.
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We can see the chattering class has no qualms regarding scare tactics.
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Until it is clear how the PIP implants differed, and what risks are posed, "there is no reason to scare the hell out of all of these women who have implants, " said Joseph K. McLaughlin, a researcher at the International Epidemiology Institute in Rockville, Md.
No amount of advertising, or lack thereof, will convince buyers this car is right for them, and no crash test will scare them off.
The Audi No.2 survived a scare in the 22nd hour after the diesel-powered car collided with a Zytek 07S, but carried on with no apparent damage.
But after last month's scare, Brazil may no longer have the time needed to allow the real this sort of soft landing.
Inside No 10 they joke that the annual scare story about scrapping the Red Arrows or the Trooping of the Colour will surely follow soon.
When none of this turned out to be true, however--the shooter was not really a political actor at all, but just a mentally ill lost soul with no connection to partisan politics--the scare began a slow retreat.
But no matter how much the company profits from the swine flue scare, its long-term challenges will still affect future earnings.
That could mean a last-eight clash with world No. 1 Victoria Azarenka, who survived a second-set scare to beat 79th-ranked Romanian Irina-Camelia Begu 6-1 3-6 6-1 in her opening match on Centre Court.
For the soon-to-merge German utilities Viag and Veba, both of which trade at an enterprise value (market cap plus debt) of less than six times operating income, government threats to shut down nuclear plants are enough to scare away investors--both financial and strategic--no matter how cheap the stocks.
Elsewhere, Sam Querrey survived an almighty scare to win his first match since becoming the U.S. No.1.
More likely, however, the U.S. savings gap (one of Roach's big scare points) is part of a larger economic or data phenomenon that no one has quite figured out. (Our bullish columnist David Malpass seems ahead on points.) America's growth engine keeps going because lots of capital is available, and at least some of it is being put to more efficient use.
No part of the company and its ecosystem goes untouched and that amount of change can scare people.
After criticizing George of Bush the 2nd for starting wars with two enemy kingdoms, he used the same advisors and continued to waste the scare resources of the kingdom in faraway lands where victory was a word with no meaning.
While we've certainly put a crick or two in our necks after a long work session on an plane, the story strikes us as being classic scare-journalism: although a lot of frightening statistics are trotted out, no published research is cited and the two main sources quoted are chiropractors.
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They have an incentive to scare policymakers and the public into believing that unless physician payments are increased there will be no access to health care for Medicare patients.
World No. 3 Lee Westwood shot a closing round of 70 to finish 40th a day after an injury scare nearly forced him out of the tournament.
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