As for a big confectioner like Cadbury, no doubt the promise of a non-stick ingredient would give its gum products an edge over its rivals.
It's a way to potentially cut the waste out of our health system, and also reminds doctors of a promise they make to each and every patient: a promise to do no harm.
There was no promise of a Clean Air Act or tough new powers for China's environmental authorities, just the promise to do better.
Instead, he put out a plan that is all candy and no vegetables, making a promise of a 25 percent rate without doing any of the hard work on the tax base.
To say that Congress may withdraw or ignore that pledge is to assume that the Constitution contemplates a vain promise, a pledge having no other sanction than the pleasure and convenience of the pledgor.
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For a start, the government has made no promise that the racing industry will continue to have a claim on the Tote's profits, or that it will be given a slice of the sale proceeds.
In exchange for a promise that no workers would find themselves jobless, the unions called off the strike.
Last month, when the union announced it had negotiated a 12% pay cut in exchange for a promise of no lay-offs, there was applause.
No note was signed as a promise to pay back.
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Businesses participating in the zones may be paid fees for consultancy work but the teaching unions have wrung from ministers a promise that no firm will profit from providing state-financed teaching.
This may explain why the stand-in Czech prime minister, Jan Fischer, seemed to be trying to square a circle when he said today in Prague that his technocratic government would take his demand for a footnote to the October summit only if they had a promise of no more funny business from the president.
His backbenchers want him to promise a Commons vote on the issue before the next election, but there will be no such promise in the Queen's Speech tomorrow.
"They got another million dollars with, really, no additional collateral, other than a promise that if he didn't do well, they'd go get it from the federal government, " Mitchell says.
On 2 June he won a no confidence vote in the Diet (parliament), only by making a promise to step down at a future date.
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His most memorable campaign declaration--his acceptance-speech pledge of "no new taxes"--was a promise not to do something.
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Meanwhile, it has talked a cautious game: no firm promise that any interest rate will be cut, but the odd hint that all the options are open in monetary policy, especially when it comes to protecting the real economy from the turbulence on the markets.
Shareholders, unlike bondholders, receive no legal promise to be repaid in cash at a certain time.
For Newcastle, Virgin money offers the prospect of an enlarged operational headquarters and a promise that there will be no additional compulsory redundancies for three years.
According to Andreas Jordan, the firm's chief scientist, this procedure has no side-effects and shows particular promise against glioblastomas, a deadly type of brain cancer, and against prostate cancer.
Yes, EU leadership promised this action was a one-off event, but the fact that they had to make this promise is a sign that they no longer can be trusted.
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W. Bush broke his "read my lips" no-new-taxes promise and then lost his bid for a second term.
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The LDP will hold over his head the threat of a no-confidence motion should he break his promise.
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If we are a nation of promise breakers who borrows with no sense of the moral imperative to repay, our IOUs become worthless.
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Those Tory smiles increased yet further when Labour spindoctors insisted that "NO" didn't mean "No" to any referendum ever whatever the circumstances - just a promise of this one made now.
Villagers say that no girl may marry into a neighbouring village until her in-laws promise to provide a girl in return.
In education, we should no longer just provide a textbook, but a service and a similar promise to help raise achievement through course content, software and assessment.
It was history's odd timing: A great historical rupture in the Arab world, bearing within it the promise of remaking a flawed political tradition that knew no middle ground between despotism and nihilistic violence, happened on the watch of an American president proud of his deliberateness and his detachment from history's passions.
Above all, he embodied what is best and hopeful about the Internet: its endless information, its ethos of sharing, its joy in connecting friends and strangers, its unflinching transparency about its own limitations, its promise -- by no means yet delivered -- of a world that is more open, more knowledgeable, and, above all, more fair ... a world that reflects the values of the Internet at its best.
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