That may have been the first time in the history of marketing that a company triumphed by coming up with a name that no one could remember and no one can pronounce.

FORBES: Osama Bin Laden, Marketing Man

You also need an abstract black and white TV commercial that makes no sense, preferably directed by a European who goes by one name and screams at the caterer for bringing carbs onto the set.

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One day, we received a letter from Harvard, stating they had no record of anyone by that name ever attending any of their campuses, in any discipline, let alone attaining a Ph.

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Pfizer will be manufacturing one of the no-name Lipitors, the so-called authorized generic, that will be sold by Watson Pharmaceuticals Inc.

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