One problem is that on Ms Kanter's analysis, losers can do no right and winners no wrong.
That means one out of every 25 human beings has no conscience, no sense of right or wrong, no empathy, no ability to understand emotion--no soul.
The tide turned shortly after the launch of the iPhone 5, when the company that could do no wrong became the company that could do no right.
There is no wrong or right in this situation, since both of your views have validity.
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But Morse, whose firm initiates most of its heir hunts, contends that he does no wrong.
Likewise, Apple can seem to do no wrong, picking up new customers with slick, high-end designs.
Newspapers are calling for his resignation, but the commissioner maintains he did no wrong.
Thanks to the iPhone, iPad and Macs, Apple could do no wrong while competitors faltered.
Until 1996 and early 1997, investors in Asian shares thought the region could do no wrong.
Each of the previous Xmases has been conducted in a heady atmosphere that the Net can do no wrong.
"There's a great danger with large roles for women in film, that they can do no wrong, " she said.
"It's very hard to be so established in the art world that you can do no wrong, " he says.
This confidence also leads them to believe that they can do no wrong.
Mr. Orsi has always insisted he had done no wrong, while Mr. Spagnolini has never made a public statement about his arrest.
The company could do no wrong as its revenues and valuation soared.
It was not long ago that emerging markets could do no wrong, the darling of Wall Street and the bearer of bold and bullish predictions.
The stock races higher and higher as more and more people say publicly that Apple is just the most amazing company that can do no wrong.
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At twenty something, it was easy for me to believe that I had the Midas touch, and that I could do no wrong on the trading floor.
"This is typical of a traditional Javanese king, the idea that he can do no wrong, " says Arbi Sanit, a political scientist at the University of Indonesia.
If the grand jury testimony finds Saccoccia to have done no wrong, legally or otherwise, then the school has covered its own legal behind by already re-signing him.
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Prior to going public, Google could do no wrong.
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Unlike another former Texas legend Roger Clemens who consistently and adamantly disavows any personal wrong-doings, this is not the time to be defiant and say that you have done no wrong.
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In this familiar story, the campaign that could do no wrong can do no right: Pundits who have predicted an Obama victory reverse course and insist Romney is a sure bet.
Perhaps this month the company can do no wrong.
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Last year Apple could do no wrong.
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