It's no surprise that many brand-name companies are shy about the fact that they touch their own products so lightly.

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The case also is unusual because Zoloft has had cheap generic competition since 2006, so it's no longer advertised, and little brand-name Zoloft is sold.

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If there's no exact generic equivalent to the brand-name drug that you are taking, there may be similar drugs in the same class that are close enough.

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But that is done with generics already--no one has ever argued that only brand-name medications are safe.

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The number of reasons why are staggering, namely: a failure to focus, no competitive point of difference, and weak brand images and identities, to name just a few.

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There is no question that these are fantastic universities at which to earn a high quality education and carry that brand name and reputation for academic rigor with you into the workplace.

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