The delegates have even been told what to wear (national dress), what to eat (no junk food) and when to shower (not late at night).

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Reinemund, a lean former Marine and sometime marathon runner, is no junk-food addict, but says that his wife, Gail, who is a big fan of Fritos, would never be caught dead eating a reduced-fat version of the snack if it were available.

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Too many parents, she added, believed there was no alternative to junk food because it was cheap.

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The coding will take place in the 20-something hours between 10:30 pm Sunday night and Monday night 7:00 pm, fueled by ungodly amounts of junk food, no doubt.

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The fact that cartoon characters are often used to make junk food more appealing to kids is no secret, and most parents are probably not big fans of the marketers who thought of this scheme.

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But researchers have found no proof that obesity is directly caused by ads for sweets or junk food.

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