Hype or no hype, the story of prasugrel should be a cautionary tale for Merck investors.
Despite the hype, no U.S. nuclear plants will be started in 2006.
Investors should remember that any stock can lose value no matter how much hype surrounds the company, and that research analysts have many bosses -- not just the small investors on the streets.
No, this is not hype about social media and gaming, but a heavy-duty industrial class secular change.
Viewers will want to see if he lives up to the convention hype, because no matter how much your sister talks up your blind date, in the end he better be a good looker and kisser.
The hints about a Saudi peace initiative ( there is, at this writing, no actual proposal, only hype, speculation and undeserved plaudits ) have had the effect of giving its Prince an overnight diplomatic makeover worthy of Machiavelli.
Even if Transmeta can live up to all the hype, there is no guarantee that it will be a commercial success.
Despite the hype, there is no holiness to the mortgage interest deduction.
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No matter that the crest of iPhone hype in the United States seems to have passed.
Back then, the draw was mainly curiosity, and there was no social media engine to fuel the hype.
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The hype has been helped in no small part by controversy around the R-rated film's excessive violence and language, much of which is doled out by actress Chloe Grace Moretz, who was 11 when she played the role of Hit Girl.
No structure in soccer has received as much hype in recent years as La Masia, the catch-all term for Barcelona's youth academy.
Unlike many deals in high tech, this one had little hype before it was announced, no leaks or rumors, other than a handful of small store experiments to try the concept out.
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And despite all the hype around space tourism these days, no one wanted a rocket ship.
"He's not getting all this hype because he's 'Billy No-one', the club wants him because he's great, " said Gallagher.
From the launch perspective, it made no sense that Apple would generate a lot of hype around the ROKR, a product that had already been quasi-announced.
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Then again nothing generates hype like a horse race, and Ion Torrent has no qualms about pushing that envelope.
Neil Lennon - no stranger to Old Firm flashpoints himself - is keen to temper the hype surrounding the pair.
Although McQueen's Givenchy collections were showy and won hype, French purists were quick to say they were in no way a continuation of the elegant stylistic output of Hubert de Givenchy, the man who dressed Audrey Hepburn.
And while the hype for the new Spider-Man film has been huge, there is almost no chance that this reboot (which looks like a rehash of the first Spider-Man film) will be as profitable as the Sam Raimi-directed trilogy.
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Hype over the iPad unveiling two months ago focused on selling subscriptions for the device, but no major magazines appear ready to do so yet, according to people familiar with the matter.
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