Under the program, the brand is offering no-haggle pricing on 2012 model-year closeouts, as well as the no-hassle return of a just-purchased 2012 or 2013 vehicle.

FORBES: Lost 'Confidence': Ewanick's Final Move Isn't Working Out

Under the program, the brand will offer no-haggle pricing on 2012 model-year closeouts, as well as the no-hassle return of a just-purchased 2012 or 2013 vehicle.

FORBES: Chevy Steals Pages From Saturn And Hyundai With 'Confidence'

But it has been blessed with loyal buyers who love the brand's "no-haggle" dealerships.

FORBES: Saturn Rising?

One worry for consumers confronted with "no-haggle" pricing is that they will pay more than they should.

WSJ: New Ways to Cut the Car-Buying Pain

Under GM's Chevy offer, buyers of 2012 vehicles can take advantage of both the no-haggle pricing and the money-back guarantee.

WSJ: GM Kicks Off Clearance Season With Money-Back Guarantee

Saturn buyers adore the no-haggle dealerships, and Saab's new 9-3 sport sedan and convertible helped it set a sales record last year.

FORBES: Come Home to Momma

Also there is some consumer resistance as well: Older, and lower-income consumers in particular continue to value the hand-holding traditional dealerships provide and as a group have resisted "no-haggle" pricing.

FORBES: Web wheels

Oracle is retraining most of its salesforce in e-business technology and business practices in the hope that, now that they no longer have to haggle over contract terms, they can spend more time understanding the customer and the technology.

ECONOMIST: Web sales