Outside, protesters paraded up and down with placards scrawled with "Frankenbucks", and "Say No to GMO" - dire warnings of the perceived dangers of genetically modified ingredients in Starbucks products.
However, when in December the USDA indicated that a complete ban on GMO alfalfa was no longer a possible outcome, Organic Valley and the others went to work advocating for a set of strict rules that would serve to protect organic farmers and organic consumers from the threat of GMO contamination.
As for the concerns voiced by the No on 37 campaign, that farmers would be harmed by GMO labeling, Lundgren says most farmers would not be affected at all.