Marketing budgets are frequently spent on episodic activities like events, e-mail campaigns, webinars and other activities that come and go quickly and leave no lasting footprint.
The dread downside is the "blowback" in which deceptions planted among one's enemies -- and expected to go no further -- come back to haunt the planter.
That really means that things come and go in the marketplace that you have no idea what will happen.
"There's no way the estate tax will go away and then come back, " Hassett says.
Supported by the composer's huge bass sound, the soloists come and go over a Latin polyrhythm, and you have no trouble believing you're in the midst of a south-of-the-border debauch.
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"With this appalling housing record, no one should take lectures from Labour housing ministers who seem to come and go faster than most people have hot dinners, " he said.
Whether Romney and Ryan succeed or not is almost immaterial at this point, in that no matter who is in the Oval Office come 2013, government spending will go up.
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"We had always thought of having teas, but as we had no idea how to go about it, we asked Skye to come and have a look at the nurseries and help us, " Francesco says.
It is a notion that makes America unlike any other place on earth -- a country where no matter where you come from or what you look like, you can go as far as your talents will take you.
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While the market is likely to recover, no matter how good a company is it can go to zero and never come back.
They therefore feel no urgency to go out and drum up business, since it will eventually come in on its own throughout the year.
We have proven in the Champions League this season that we can compete with the best and we are in the last eight now and there is no reason we can't go further this season and in years to come.
From Pawlenty to Gingrich, to Romney (to Trump to Huntsman, to Daniels) no one has, yet, come up with that one forceful idea with the legs to go the distance required.
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Such a future where you will no longer have to go to Las Vegas or Macau, but where they will come to you, may seem titillating or preposterous, depending on your point of view.
And other singers come along and they can go in the studio now and make them sound great, no matter what they sound like.
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