Precisely because so many folk have labels hanging round their necks, the man of no category is precious.
Currently there is no appropriate category for a typical foreign-born entrepreneur to start a business in the United States.
After that, no single category accounted for more than 5%.
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In other words, no single category of renewable energy is growing anywhere near the speed it needs to bear the full brunt of displacing carbon-emitting fossil fuels anytime soon.
He believes that there is no market category that keeps growing for so long that an incumbent company can avoid eventually perishing unless it hitches its wagon to a new market.
However, she had not been able to check any of the 30 cases in the "no award" category.
But how to stand out in a category no one really wants to hear about--and with a modest ad budget?
Social media is no longer an emerging category and is certainly now a mainstream channel for most advertisers.
Nonsmokers were 1.84-fold more likely to be in the "no memory loss" category compared with those with minor decline.
But there was no nomination in this category for Radio 1's Nick Grimshaw, whose first and only consideration comes for best use of multiplatform.
Iraq used to be in that category but no longer is.
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One interesting aspect of this is that the bathrooms, no matter what the category, are on steroids: clawfoot tubs, walk-in showers, under-floor heating, lots of space.
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As mobile gaming accessories emerge as a category, no gaming headset company is positioned as well as Turtle Beach to benefit and support the expanding market.
All brands, no matter what the category, that understand what really drives their categories are always able to better deliver against what truly drives loyalty and engagement in their categories.
No matter what the category, it seems every CMO is wrestling with similar dilemmas, which can be boiled down to one big question: what impact is digital having on my brand?
Sexier, but in no less a commodity category, Sephora took on both the over-the-counter department store cosmetic brands and the under-wraps drug store brands and created an open-sell environment as its distinguishing brand factor.
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Last year he was No. 35 in this category, gaining just .33 strokes per round.
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Since 2008, the U.S. has dropped from no. 3 globally to no. 10 to no. 14 in this category.
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The Walt Disney Company, which earned the top spot in the citizenship category, ranks No. 3 in terms of CSR.
They are no longer competitive in that category and are not particularly concerned that their place has been taken by nations like Bangladesh and Vietnam.
The Soviets were ahead of us and we had some catching up to do in order to make our brand No. 1 in the category.
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The Yankees have essentially no key players in that category.
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However, there's no doubt that selling apps is top of mind now for Google -- it's no coincidence that in each category, the Market defaults to showing paid apps on the first tab and free ones the second.
Pampers now ranks No. 1 in a product category that barely existed just a few years ago.
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In the mobile category, influencers are no longer talking primarily about phone manufacturers.
The more radical changes (localism, housing) fall under this category because there are no precedents on which to value them.
Its hepatitis C medicine fell into that category, but results proved no better than other options.
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