"I might sound boring, but today no one even dares to think that players like Messi or Cristiano Ronaldo can come to Italy, " he said.

CNN: Berlusconi: 'Kaka must decide on Real deal'

The alternative pumps out cookie-cutter, boring, predictable brands that no one wants to, um, listen to.

FORBES: The Sgt. Pepper Brand Liberated The Beatles. Does Your Brand Liberate You?