Available today on web, Windows 8, iPhone, iPad and Android, rara.com's beautiful user interface makes it easier to play the music you love wherever you are, whenever you want, with no annoying adverts.

ENGADGET: Rara.com expands to iOS, Windows 8 and more countries

When firms in the UK were no longer allowed positive messages in adverts, they turned it to their advantage.

BBC: Would you buy Brand X cigarettes?

No, it's not through television adverts.

BBC: Shelves in a shop

No reference to rival candidates is allowed in any adverts.

BBC: A cumbersome procedure

No psychologically hidden messages buried in the soundtracks in TV adverts.

FORBES: Branding The (Un)Brand