In fact, NIVEA recently surpassed 300, 000 fans on Facebook, and we look forward to engaging consumers across other applicable digital channels for years to come.
An Augmented Reality piece on the NIVEA website and facebook page will bring users a private performance from Rihanna on a virtual NIVEA Creme tin stage.
Users can interact with Rihanna by using any NIVEA Creme tin in front of the monitor and can influence the objects in her surroundings as she sings California King Bed.