While Teenage Mutant Ninja Turtles has helped Nickelodeon, Catfish seems to be doing well for MTV.

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An example is the newer version of the immensely popular series Teenage Mutant Ninja Turtles.

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The mission was to acquire newly released Lego sets bearing the resemblance of Teenage Mutant Ninja Turtles with whom the boys particularly identify.

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Actress Megan Fox is reuniting with director Michael Bay to star in the updated film version of 90s big screen hit Teenage Mutant Ninja Turtles.

BBC: Megan Fox to star in Mutant Ninja Turtles

"Transformers and Ninja Turtles are really boys' toys, " Ms. O'Hara observed.

WSJ: The Evocative Power of Toys

The character was originally played by Judith Hoag in the original 1990 Teenage Mutant Ninja Turtles movie, before a different actress, Paige Turco, took over for two sequels.

BBC: Megan Fox to star in Mutant Ninja Turtles

Although native to north America, it is thought many were bought for children in Britain obsessed with the Teenage Mutant Ninja Turtles TV series in the 1980s and 90s.

BBC: Cornwall

"I had Ninja Turtles, " Ms. O'Hara stated.

WSJ: The Evocative Power of Toys

But he was eventually talent-spotted by Lord Browne, and became one of his Turtles (a name Browne gave to his inner circle of high fliers) - a reference to the fearsome cartoon warriors, the Teenage Mutant Ninja Turtles.

BBC: BP chief executive Tony Hayward