"Niman Ranch, " says Kotler, as her dining companion slices a pork chop at Woodward's Garden restaurant in San Francisco.

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Because of the pampering, Niman Ranch charges chefs on average 20% more for its cuts of meat than its largest competitors.

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It's worth the extra price to swank joints like Manhattan's Union Square Cafe, which notes the Niman Ranch brand on its menu.

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In general, the foods were gourmet takes on regional specialties: the Dallas Cowboys did Quail Breast Wrapped in Niman Ranch Bacon, the Denver Broncos served Szechuan Style Colorado Bison Short Ribs, the Green Bay Packers Wisconsin Duck Borscht with Duck Brats and Caraway Cream, The Kansas City Chiefs honored their legendary hometown BBQ heritage with Cider Braised Pork Shoulder with Caramelized Onions, and so on.

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