Still, Nim's surrogate mother, Stephanie LaFarge, gave the diapered little darling the warmest of welcomes.

WSJ: Project Nim | Small Town Murder Songs | Horrible Bosses | Creepy Tale of Chimp vs. Chumps | Film Reviews by Joe Morgenstern

On the Wells earnings call analysts questions were overwhelmingly focused on the NIM.

FORBES: JPM, Wells Fargo Shares Are Being Punished Despite Record Quarters--What Gives?

But those efforts had a lot of marketing muscle behind them, whereas NIM has spent nothing on marketing, points out Guenther.

FORBES: Next Issue Media, AKA Netflix For Magazines, Hits Windows 8, Targets 1 Million User Mark

With its net interest margin ( NIM) at 4.5%, HUVL is among the most profitable community banks in its peer group.

FORBES: 8 Small Bank Stocks On Sale

At the moment, one of the chief unmet needs is simplicity, says Guenther, who was president of TiVo before joining NIM.

FORBES: A Netflix For Digital Magazine Subscriptions. Will It Work?

At launch, NIM is offering 32 titles from its five partner publishers.

FORBES: A Netflix For Digital Magazine Subscriptions. Will It Work?

In addition to multiplying the potential customer base severalfold, the rollouts provide a good opportunity for taking stock of the progress NIM has made so far.

FORBES: Next Issue Media, AKA Netflix For Magazines, Hits Windows 8, Targets 1 Million User Mark

"I suddenly saw that Nim was a brilliant beggar, " Prof.

WSJ: Project Nim | Small Town Murder Songs | Horrible Bosses | Creepy Tale of Chimp vs. Chumps | Film Reviews by Joe Morgenstern

Yet science quickly fell by the wayside after baby Nim, screaming pitifully, was torn from his mother's arms in a birthing compound in Oklahoma and thrust into the permissive chaos of an affluent family on the Upper West Side of Manhattan.

WSJ: Project Nim | Small Town Murder Songs | Horrible Bosses | Creepy Tale of Chimp vs. Chumps | Film Reviews by Joe Morgenstern