Nikon has Ashton Kutcher, Cover Girl has Taylor Swift, and Garnier has Sarah Jessica Parker.
Caution Coolpix P310 owners: Nikon's latest point-and-shoot announcement may cause you to weep.
For more information about this COOLPIX camera and other Nikon products, please visit www.nikonusa.com.
ENGADGET: Nikon intros flagship Coolpix P7700 for prosumers, diminutive Coolpix S01 for fashionistas
Have you managed to get your hands on Nikon's elusive D4 full-frame DSLR?
Obviously Nikon couldn't introduce all these fancy new digicams without tossing out a little something for the masses, right?
The Nikon D3100 D-SLR allows users to capture stunning Full HD, 1080p resolution (1920x1080) movies.
ENGADGET: Nikon D3100 gets real, adds 1080p movie mode with continuous autofocus
For more information on these new Nikon 1 series products and other Nikon products, please visit www.nikonusa.com.
ENGADGET: Nikon 1 J2 mirrorless camera: minor control tweaks, $549, ships in September
For more information on the V2 and SB-N7 or other Nikon 1 series products, please visit www.nikonusa.com.
ENGADGET: Nikon 1 V2 unveiled: 14.2 megapixel ILC shoots 15fps stills for $899.95 in November
Nikon and Sprint have even partnered with UPS to handle a good chunk of their shipping duties.
ENGADGET: Inside UPS' Worldport: How a shipping titan moves 2,000 packages every 17 seconds
He considered buying an advanced SLR model from Nikon but opted for a mirrorless model from Sony.
WSJ: Camera Makers Enter New Mirrorless Arena for Serious Photographers
The Nikon 1 V2's 73 point AF array ensures accuracy and super precise focus, even on moving subjects.
ENGADGET: Nikon 1 V2 unveiled: 14.2 megapixel ILC shoots 15fps stills for $899.95 in November
There seems to be a battle among the top two brands: the iPhone 3G and the Nikon D90.
The COOLPIX P7700 offers compatibility with several optional Nikon accessories for enthusiasts who demand versatility and first-class performance.
ENGADGET: Nikon intros flagship Coolpix P7700 for prosumers, diminutive Coolpix S01 for fashionistas
Nikon's new projector-equipped camera has broken cover today and we've naturally had a little play around with it.
Exporters and companies with global business interests benefited, with Toyota Motor climbing 2.6% and Nikon jumping 4.3% in Tokyo.
The BioStation CT includes a customized software program that Nikon has built into the platform (called the CL-Quant Analysis).
If you're not careful, Nikon's premier ED lens glass will become a barrier between you and the rest world.
More than 20 film-free models are now available from companies including Sony, Nikon, Kodak, Apple, Canon, Casio and Minolta.
Exporters were hurt by the yen's newfound strength, including those with a strong exposure to Europe: Nikon Corp.
Nikon's FX-format offers photographers exciting image quality possibilities, from dazzling dynamic range and exacting detail to stellar low-light ability.
ENGADGET: Nikon unveils lightweight, full-frame D600 DSLR -- hands-on and low-light samples (video)
If Nikon won't allow the live view look to be expanded, at least make the shutter button size customizable.
It's pretty much a landslide, the D700 is a major winner for Nikon.
And Nikon Instruments is providing his team with a fascinating all-in-one cell incubator and scanning device to make it happen.
But please: If you're lucky enough to get knee-deep into a new Nikon D90, don't forget your friends and family.
The D3100 leverages proven Nikon technologies to create the most positive picture taking experience for consumers of any skill level.
ENGADGET: Nikon D3100 gets real, adds 1080p movie mode with continuous autofocus
True to the Nikon 1 promise, the J2 is the ultimate marriage of performance and ease-of-use wrapped in an attractive package.
ENGADGET: Nikon 1 J2 mirrorless camera: minor control tweaks, $549, ships in September
The third camera in its series, following the D5000 and the D5100, the Nikon D5200 offers a massive leap in image-quality.
Nikon just dropped the refresh bomb on its Coolpix line, adding eight new point-and-shoots like the P90 here to the family.
If you've been put off by the small sensors in Nikon's 1 System, then there's nothing to change your mind here.
ENGADGET: Nikon 1 V2 mirrorless camera hands-on! (video) Hands-on
Supporting the D600 is Nikon's heritage in optical excellence, more than 70 NIKKOR AF and AF-S compatible lenses for maximum versatility.
ENGADGET: Nikon unveils lightweight, full-frame D600 DSLR -- hands-on and low-light samples (video)
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