Against the Cavs he showed up with a Beckhamesque faux-hawk and a pair of slick blue and orange Nikes.

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But from a marketing perspective, having Wade in a pair of shoes other than Nikes could be beneficial to him.

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Just as folks buy Nikes that Michael Jordan or Lebron James wear, we believe gamers are equally aspirational with their gear.

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James took his talents and Nikes to South Beach and now the Heat are poised to thrive in the coming years.

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Adding yet another pursuit, in this case lacing up his Nikes and running, sounds like a recipe for being stretched too thin.

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Absurd black Nikes over gray dress socks.

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