We're sure you're well aware of Nike and Apple's mutual partnership (or two) by now, and this time Nike's C.
ENGADGET: Nike unveils iPod-controlling C.O.R.E. Backpack iD
For instance, partly due to that trend, and partly because of China's slowdown, Nike's Greater China sales fell 3.9% in the three months to the end of May this year, compared with the quarter just before that.
Anthony's current relationships include Nike's Jordan Brand, PowerCoco sports drink and the supplement Isotonix Champion Blend Plus.
Worse still, in a desperate attempt to make the weekend, McIlroy gave up on his new sponsor's putter the Nike Method and went back to his tried and trusted short stick, one designed by Scotty Cameron and made by Nike's archrival of the golf manufacturing world, Titleist.
Tom Glick, City's chief commercial and operating officer, said Nike's extensive distribution networks would "ensure the club's presence in markets stretching from Africa, Europe, Asia and the Americas".
Despite the company's demise, Polaroid's name retained remarkable strength, on a par with Nike's and Disney's, according to a 2003 market research study.
During last year's World Cup campaign, hundreds of articles and blogs gleefully pointed out how the stars of Nike's epic "Write the Future" commercial had fallen by the wayside.
If stories are the currency of Nike's business, Pistorius is the equivalent of a blank check.
But can Nike's strategy succeed indefinitely as the company veers from one catastrophe to the next?
In May, Rudy Chapa, the marketing man most identified with Nike's endorsement strategy, left the firm.
This won't have pleased Nike's marketing department, but there are bigger battles to be won.
Large sporting goods retailers are hoping that Nike's new uniforms will lead to a spike in sales.
Miller, a Nike executive who had run Brand Jordan and Nike's worldwide basketball operations, as team president.
Shortly after the Olympics, it opened its first overseas office close to Nike's headquarters in Portland, Oregon.
The chief cause of Nike's woes is the downturn in Asia (it has been particularly badly hit in Japan).
It seemed to have taken Nike's top brass some time to realize the evidence was too strong to ignore.
Last November Nike's 6.0 Dunk SE DeLorean sneakers sold out online in minutes.
The suit was scheduled to go to trial this month, but has been postponed following Nike's admission that it violated the patents.
Now, I wonder which stable of Nike's sports stallions will he join?
Customers will be able to buy the jerseys at the end of April both online and at various retail chains, including Nike's stores.
WSJ: Nike's New NFL Uniforms to Boost Firm's Apparel Offerings
Nike expects the initial jump in future orders to occur in the current fiscal quarter, Mark Parker, Nike's president and chief executive, said.
WSJ: Nike's New NFL Uniforms to Boost Firm's Apparel Offerings
The suit was scheduled to go to trial this month but has been postponed following Nike's admission that it did indeed violate Oakley's patents.
This means that when you sign up on, say, Nike's Web site to receive e-mailed news, a confirmation message is sent to your account.
But Woods, now 36, seems much happier in competition with McIlroy despite the 23-year-old being poised to usurp him as Nike's biggest golf endorsement.
Shown off here at CES 2013, the Flex is a wireless band much in the vein of Nike's Fuelband and Jawbone's rebooted Up.
"We had significant reputational issues, but we didn't see that translate to consumer behavior, " says Hannah Jones, Nike's vice president of sustainable business and innovation.
"We just visited the country and decided to reduce our Bangladesh footprint, " Hannah Jones, Nike's vice president of sustainable business, said in a recent interview.
The past year alone has seen the launch of Nike's FuelBand, the ill-fated Jawbone Up and a refreshed line of Fitbit trackers.
South Korea's LG is among the latest to join the market with its Smart Activity Tracker - a bracelet device which resembles Nike's bestselling Fuelband.
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