But before a single war room phone rings, and prior to the donning of any brand new Nike team caps, a week at the scouting combine in Indianapolis (February 20-26), gives football fans the chance to punch up the NFL Network and join stopwatch-toting GMs in evaluating the latest crop of linemen as though they were livestock.

CNN: Football season's over. Now what?

Sponsorships for free boards and wetsuits are assumed, yet the Dominican Republic, Vans footwear, New Era caps, Pabst Blue Ribbon beer, and recent market entry Nike underscore the diversity and profit potential of catering to the surfing lifestyle.

FORBES: Wipeouts the Norm, the Surfing Industry Grows (Up)