The established brands like Nike and Adidas were caught napping by the barefoot trend.
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For sporting goods, endorsement by an athlete can work wonders (just ask the good people at Nike and Adidas).
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The major equipment manufacturers like Nike and Adidas also offer functional rain gear.
Western sports brands, such as Nike and Adidas, that began selling in China in the 1980s, are gaining share.
And there will be a host of other equipment suppliers, especially of shoes, nipping at the heels of Nike and Adidas.
That proved to be a milestone in the merchandising of player jerseys, today a multimillion-dollar business for companies like Nike and Adidas.
It was hard to believe boasts from Oakley management, especially when the smaller company would have to take on Nike and Adidas for shelf space.
Mr. SETH STEVENSON (Ad Critic, Slate Magazine): The 2006 World Cup kicks off on June 9, and Nike and Adidas are already girding themselves for a marketing battle.
P2i already has deals with shoe-makers K-Swiss, Nike and Adidas.
The two behemoths in the sports apparel and footwear category, Nike and Adidas, competed this summer in the London Olympics to see whose athletes would take the gold.
Heisner went on to explain that "Li Ning did not promote this fact, and then went right into a fiercely competitive overseas market going directly against the likes of Nike and Adidas".
Among the sportswear brands distributed by Belle are Nike, Converse and Adidas.
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Together the two companies teamed up to create the Sustainable Apparel Coalition, inviting other major brands, such as Levi Strauss, Nike, Gap and Adidas to join them in crafting clear, quantifiable standards for environmentally responsible clothing production.
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Athletic and outdoor shoe brand competitors abound including Nike, Adidas, New Balance and many others.
Huw Evans, prosecuting, said Davies had four eBay accounts and between September 2006 and March 2008 offered clothes for sale which he claimed were made by Adidas, Nike and Puma.
The partnership with vendors, including Nike, Adidas, and Under Armour allows Champs Sports to create original content and share a side of athletes that fans are not used to seeing.
Founded in 1949 as a maker of basketball shoes in Kobe, Japan, Asics's sales are smaller than global heavyweights like Nike, Adidas, and Puma, and it has become increasingly reliant on low-cost manufacturing partners in other parts of Asia to compete.
Sportswear companies Columbia, Adidas and Nike are experimenting with Zeroloft for use in gloves and footwear.
They soon began to rise, peaking on August 18 at 39.4 for Nike and 28.7 for Adidas.
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For the last 20 years, the soccer world has been dominated by two brands: Adidas and Nike.
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These soccer revenues have allowed Adidas and Nike to expand their respective global brands, and promote their products for all sports on an international stage.
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Again, this strategy replicates that of Adidas and Nike, who are based in Oregon, and make sure that nearby cities like Seattle are included when major clubs like Chelsea and Manchester United take their pre-season tours.
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Adidas, Nike, Umbro, Warrior and other companies that produce the actual jerseys.
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Nike competes with Sketchers, Adidas AG, Steven Madden and K-Swiss in the global footwear market.
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The Top 10 brands with the highest percentage of positive mentions (descending): Amazon.com, BMW, New Look, Sony, Adidas, Nescafe, Volkswagen, Primark, HP and Nike.
On August 3 a day before the Adidas ad was released and 4 days into the US Open of Surfing Buzz scores for Adidas stood at 6.2 and 7.7 for Nike.
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Still, Nike has continued facing competition from well-established international brands, like Adidas, and domestic movers, primarily Li-Ning.
Last week Nike sued the Adidas unit for allegedly selling unauthorized New York Jets T-shirts and other apparel featuring new team quarterback Tim Tebow's name and number.
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The 2013 NCAA Tournament provides an excellent exposure opportunity for Adidas, a company that remains in heavy competition with other basketball apparel companies such as Nike and Under Armour.
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