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The Nielsen rating system, used to charge for ads and to determine which shows live and die, will be under pressure.
FORBES: Winners & Losers In Google TV
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Who's Your Daddy, the first episode of which was shown on 3 January, pulled in a disappointing audience of 6.3 million, according to the Nielsen ratings system.
BBC: NEWS | Entertainment | Fox 'too reliant on reality TV'
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Few advertisers want to rely entirely on traditional research, particularly America's Nielsen television-ratings system.
ECONOMIST: Star turn
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Nielsen, the same outfit that rates TV shows, is already creating a ratings system to accurately count the Internet audience.
CNN: Online shows target Generation X
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At this point we don't doubt that Android is the most ubiquitous mobile operating system this side of the Atlantic, although it's worth noting that Nielsen based its results on a sample of roughly 20, 000 people -- all of whom are postpaid subscribers.
ENGADGET: Nielsen: Android accounts for 39 percent of smartphones in the US, Apple is the top device maker