But there has at the same time been an explosion of niche sites, which Mr. Slater covers in salacious depth.
Except for niche sites, online retailing seems to have more of a future as an additional sales channel for existing businesses.
In addition to millionaire dating sites, myriad other niche sites abound.
In 2010, highly targeted niche sites are all the rage, and the shift from creating destination-centric sites to audience-centric sites makes sense people have neither the time nor the desire to sift through page after page of irrelevant information.
It specialises in three main areas - traditional dating, casual dating and niche dating sites.
Campaigns have started to look beyond the usual search and banner ads, and are shelling out more for video ads on popular news sites (such as CNN.com), niche websites and video sites such as YouTube, which is owned by Google.
Niche online video sites can offer the audience-focused content that specific audience segments want and need.
In San Francisco, TalentBin has been focusing chiefly on software coders, pulling user data both from heavily trafficked sites and also from niche sources such as BitBucket and RubyGems.
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As the armor of horizontal sites like Groupon and LivingSocial begins to dent due to aggressive contract terms, saturation by deal seekers, and shaky financials, market forces are shifting in favor of deal sites from local and niche publishers with an audience, brand authority and sales team already in place.
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Most industry watchers agreed that big umbrella sites like MySpace and Facebook have lost some sizzle to smaller niche players, which can offer advertisers more precisely targeted audiences because the sites cater to specific interests.
But there is always some churn in the finance world and he saw a gap between job listing sites, LinkedIn, and the niche needs of hiring managers in finance.
Stay up-to-date on LinkedIn, social media, and all sites that cater to your specific career niche.
Along with RushmoreDrive, it is incubating several other niche Web services, including news, personal finance and virtual worlds sites.
Although that number is nowhere near those of other social networking sites, it's a dramatic growth for the niche app, which is geared toward bringing together users who share a common interest of increasing fitness and physical activity.
The smarter, and more effective, way to get published is to offer your expertise to sites that speak directly to your audience, slowly moving from niche publications to big-time outlets.
At least 30 group-buying sites will survive, and they will range from mass market offerings, to niche players.
You only have to look at the growing popularity of sites like Etsy that see a rising demand by consumers for goods that are niche and personalized.
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