With a billion strong mobile subscriber base and growing demand for 3G services, China presents Nokia with a huge opportunity to create a smartphone niche for itself.
With the growing social graph and new, niche communities delivering more targeted environments and audiences, brands have an opportunity to give consumers innovative incentives and suggestions that will encourage them to make purchases.
First, perhaps the Ecosystem Effect for Apple may be less strong than previously thought and provide some opportunity for new market entrants like Microsoft to carve out a niche.