None of this would benefit the bottom line if Bank of Granite had not carved out a narrow but well-defined niche.

ECONOMIST: Small banks in America

LensWork has grown for 20 consecutive years by exploiting a defined niche audience: fine art photography aficionados with a passion for classic black and white images that take their cues from the masters of the genre.

FORBES: How LensWork Leverages the Power of Niche

Once you have clearly defined your market niche, the next step is to develop winning strategies to ensure your success in China.

FORBES: The Secret of Succeeding in China