The one who's got the nice personality.
CNN: Why we grieve teen idols: A tribute to Davy Jones
"It's my looks which make me stand out from the crowd but it would be nice to see if people liked my personality as much, " he said.
BBC: Big Brother hopefuls at auditions
His brand is built on his abrupt personality as well as his expertise, so if he suddenly became 'nice' it would ruin it.
BBC: NEWS | UK | Brand it like Beckham
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