Like OpenFeint and ngMoco, PapayaMobile connects players across various games and helps promote games across its network.
Most recently, the company purchased one of the top iPhone game developers, ngmoco.
FORBES: Social Games Company DeNA Made $336M Last Quarter, Says It's Doing Better Than Facebook
"People originally thought social gaming in Japan was only for Japanese people, " said Shintaro Asako, finance chief for ngmoco Inc.
Customers include app publishers such as the Economist, OpenTable, ngmoco and Flixster.
Some in the industry have wondered whether Freeverse will change its model to free-to-play like parent company ngmoco, earning revenues instead from in-app purchases.
FORBES: IPhone Game Publisher Ngmoco Raises $25M, Acquires Freeverse
Freeverse seemed open to the idea, though it reportedly said ngmoco had no plans to make "radical changes" to the company in the near future.
FORBES: IPhone Game Publisher Ngmoco Raises $25M, Acquires Freeverse
In the U.S., it will use ngmoco to increase its presence.
FORBES: Social Games Company DeNA Made $336M Last Quarter, Says It's Doing Better Than Facebook
But on the games publishing side, ngmoco has a strong library of its own games with a couple dozen titles, whereas OpenFeint has stopped developing games to focus on platform.
DeNA is rumored to have outbid Zynga for ngmoco.
FORBES: Zynga Ups Its Mobile Game With Purchase Of Startup Newtoy
The space has grown from 2% of investments in 2001 to 9% in 2011 (10% in 2010), as investors try to emulate the success of companies such as Ngmoco and Tapulous.
Neil Young, the chief executive of Ngmoco, thinks that the iPad will encroach on both laptop and desktop PC gaming as well as living room gaming with consoles like the Xbox 360 and PlayStation 3.
FORBES: Video Game Industry Veterans See The IPad As A Serious Challenger
Outfit7 hopes to capture the mobile market which already has multiple offerings such as Virtual Pets by Wiky, and All 20 Virtual Pets by DS Effects, as well as Touch Pets Cats by ngmoco, Inc.
Ngmoco has been successful in free-to-play games like Eliminate Pro and Touch Pet Dogs, while Freeverse has done well in the paid apps market with its low-cost games, like Skee-Ball and Flick Fishing, often priced at 99 cents.
FORBES: IPhone Game Publisher Ngmoco Raises $25M, Acquires Freeverse
He went on to co-found Ngmoco.
FORBES: Video Game Industry Veterans See The IPad As A Serious Challenger
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