Compare that to Electronic Arts, publisher of Madden NFL and Tiger Woods PGA Tour for Xbox360, Playstation and on your mobile.

FORBES: Connect

Starts by announcing that four of their titles will feature Kinect support in 2012- Tiger Woods PGA Tour, Madden NFL, FIFA and one more TBA. Teases a few other Kinect titles, including the Sims.

FORBES: Live From Microsoft's E3 Keynote

Currently available on the Conquest, Glory and Liberty, these bars feature multiple Xbox 360 kiosks for gaming on all of the EA Sports games like Madden NFL 13, Tiger Woods PGA Tour 13, FIFA Soccer 13, NHL 13 and NCAA Football 13.

FORBES: How Video Gamers Are Influencing The Way Carnival Designs Cruise Ships

London has already hosted a stage of the Tour de France and an NFL game at Wembley, and will host the world gymnastics championships and the Twenty20 Cricket World Cup.

BBC: London Mayor eyes Rugby World Cup

Their rebel image has been coopted by countless big corporations--on the current tour, they've aligned with the NFL and NASCAR.

NPR: The Stones Defiant: 'A Bigger Bang'