In the next 12 months, the London commercial team also plans to launch its new branding and logo for the 2012 games.

BBC: NEWS | Business | London 2012 seeks more UK backers

Wes, we'll help you on one condition: the next time you're directing a half-time show, the band has to stand in the shape of the Engadget logo.

ENGADGET: Ask Engadget: what's the best way to arrange a protected AirPlay setup?