If it seems odd to base medical strategy on 90-year-old newspapers, the approach is increasingly popular.

CNN: Scientists dig for lessons from past pandemics

There is a rough correlation between conservatism and a laissez-faire approach to newspapers.

ECONOMIST: Politics and the press

Outlining plans for a new Communications Bill, Mr Hunt said a cross-media approach to regulation was vital, as broadcasters, newspapers and internet companies developed new products for smartphones, tablet computers, and web TV.

BBC: RTS: Jeremy Hunt sets out cross-media regulation plans