In an effort to help displaced hurricane victims and their families, ad hoc communities of Internet users are using mapping technologies from Google (nasdaq: GOOG - news - people ) to track storm damage, analyze aerial photos and try to make sense of what little information is available.
Pittman hopes to sell product licenses to companies and institutions that need help mapping their mountains of structured data, such as an Oracle (nasdaq: ORCL - news - people ) database, as well as unstructured data such as e-mail and instant messages.
Meanwhile, a handful of add-on products for Microsoft 's (nasdaq: MSFT - news - people ) Pocket PC platform have over the past year or so shown that the platform can handle mapping easily.