This week, the company touted back to back new multi-year deals with two movie studios, Lionsgate UK and Miramax.
So, how do you generate a new revenue stream and breathe new life into a 20-year old movie?
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In addition, Mr. Horn hopes he will have a new "Star Wars" movie every year starting in 2015.
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Many sequels that people will be buzzing about next year, like the new "Batman" movie, will be coming out on both formats.
Just look at the other new movie hitting theaters this weekend: The Big Year.
Sky today continues to strengthen its leadership in movie content by agreeing a new multi-year deal with the UK's leading independent film distribution company, Entertainment Film Distributors, to bring Sky Movies customers exclusive access to hit movies including The Master, Silver Linings Playbook, Beautiful Creatures and The Host, alongside a wide range of classic titles.
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In the coming year, look for her to get a boost from new movie projects and a Reebok endorsement deal all successes than can be traced to the show that launched her.
The most highly anticipated movie of the year is Avatar, James Cameron's new live action 3-D film, which has no stars at all.
Comcast's wide-ranging On Demand movie lineup features new release films such as: Nine, Leap Year, The Blind Side, Crazy Heart, The Hangover, The Hurt Locker, Precious and Twilight: New Moon as well as classics like Casablanca, The Exorcist, The Godfather and The Blues Brothers.
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The new movie 42, mainly about baseball legend Jackie Robinson and his rookie year playing for the Brooklyn Dodgers in 1947, is, in equal parts, a paean to his consummate athletic talent and a bearing witness to his resilience as the first African-American player in big league baseball.
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The new movie has a somewhat more "mancession"-relevant scenario--16-year-old Nell lives with her single dad, a widower.
On Thursday, cast and crew from the film will return to the convention for the third year in a row and likely will present new footage to continue to build fan intensity around the movie.
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