These smaller businesses are far more agile when it comes to deploying a new technology platform.
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This may include finding the external expertise to carry out a long-term strategy or simply deploying a new technology platform that does the same job more efficiently and cost-effectively than an in-house option.
The new technology platform can be embedded in an existing design or operate as a stand-alone unit, with options to compute the location locally or transmit the information to a remote system which can process the data before visualising it on a smartphone app.
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"Adobe's new video technology platform is transforming the way video content and ads are being served and consumed, " said David Wadhwani, senior vice president, Digital Media Business, Adobe.
In June, skobbler announced the beta release of GeOS, a new access technology platform that allows app developers and web service providers easy, yet powerful implementation of OpenStreetMap data into their products.
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The party said on their website that the latest announcement was aimed "squarely at the SDP's efforts to harness the new technology to advance its platform in the upcoming general elections".
Social technology gives leaders a vital new platform with which to connect their companies to the myriad stakeholders who have an interest in their well being.
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The latest version has new sensor capabilities, employing Multi-Platform Radar Technology for improved surveillance .
Why should free, ad-supported radio music be curtailed because technology has advanced to enable an innovative new platform and distribution channel?
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The answer was to implement the HCM solution set available from within the Dynamics AX platform, which could serve a new, coherent HR technology strategy.
There is now new technology emerging that helps you create a Facebook-like social media platform that you host, which I predict will become the next killer app.
Second, it innovates on top of a proven platform, POS barcode scanners, rather than requiring a new technology as a dependency.
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By utilizing both mobile and cloud-based technology, the SMILE Consortium provides an open platform for creating new learning environments that enable Classroom 3.0.
Compaq technology chief Shane Robison sketched out the big challenges in erecting a single, simplified technology platform and in building a compelling tech proposition for the new HP to sell.
In some sense, the new iOS is just another platform for us to reach more users with our technology.
Today, All Things Digital reporter Peter Kafka says the search giant is announcing the acquisition of Invite Media, a New York-based ad technology company (known also as a demand-side platform) that helps marketers buy and deliver, in real-time, advertising to audiences they want to target.
His organization had spent a lot of money on old technology and while happy with it, he was being forced to adopt a new platform because the product vendor was moving on, leaving no support for the old system.
Broadcast Interactivity, powered by its automatic content recognition (ACR) technology, SoundPrintTM, will be deployed in Samsung's SyncPlus platform, enabling new opportunities for intelligent content discovery, advertising and engagement, bringing an unprecedented level of interactivity in the living room.
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Tablets are taking off faster than any new technology since email, said TL Neff executive vice president at Verivo, which has developed a platform that allows users to deliver applications across multiple mobile platforms including iPad, Android and BlackBerry.
Rather than replacing old technology, the introduction of new devices and formats is creating a new kind of "multi-platform" news consumer.
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The new reality for moms, largely a positive one, is similar around the world: Technology is giving them their platform for expression.
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