If British troops do come under threat from insurgents, they have new technology to gather intelligence - the Black Hornet, a miniature surveillance helicopter with cameras to spy out hidden dangers.

BBC: UK troops prepare for Helmand tour

Given that practically every new e-reader uses that same black-and-white technology first popularized by Sony and Amazon, other companies are forced to look for increasingly marginal features to boost their profile.

FORBES: CES 2010

It will use the show, hosted by actor Jack Black, to blast its "yellow is the new black" campaign, designed to educate the young demographic about E85 ethanol technology, on MTV's many screens.

FORBES: Video Music Mania