All of which has prompted Ricardo, a leading European engine-technology firm based in West Sussex, to develop a clever new way to evaluate and adjust new designs.

ECONOMIST: Car design

Chris Harrington, technology director for the Charlotte, North Carolina-based advertising, public relations and new media firm Luquire George Andrews, set up VoteWoz.com and a similarly named Twitter account, which so far has more than 55, 000 followers.

CNN: Fans keep Wozniak 'Dancing With the Stars'