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It is, instead, a springboard for a new social and political movement.
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This time around, Ford is incorporating the lessons from the first Fiesta Movement, as well as successful social campaigns for the Explorer, Escape and Fusion into the new Fiesta movement.
FORBES: Ford Remixes The Fiesta Movement For 2014
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Back home, meanwhile, the Sharon government is fending off a rapidly growing social protest movement, triggered by a new austerity package that has cut back welfare payments.
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While Khomeini's supporters circulated audiotapes of his fiery speeches throughout Iran, today's movement relies heavily on new technology, namely social networking sites like Twitter and Facebook and the popular video site YouTube.
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The campaign, masterminded by new Ford social media head Scott Monty, was called the Fiesta Movement.
FORBES: Ford Remixes The Fiesta Movement For 2014
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Nonetheless we are seeing the beginnings of an online social movement which will enhance traditional classroom education and breathe new life into the world of work.
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The movement also signals the new way that many companies are approaching corporate social responsibility.
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Some say, with evidence, that the Tea Party is not a new movement, but instead a new name and organizing principle for both fiscal and social conservatives.
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Look at history, and you can see the religious left at the heart of America's great social-reform movements, from the fight against slavery to the New Deal to the civil-rights movement (for some reason, Prohibition is usually left off the list).
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