Rather than use discs like the VideoNow or ROM cartridges like the Game Boy, Mattel has taken a bit of a risk with a new technology from Matrix Semiconductor.

ENGADGET: Switched On: Mattel's Juice Box Enters The Matrix

Every February the best and brightest researchers of the semiconductor industry converge on San Francisco to share their new developments in chip technology at the International Solid State Circuits Conference (ISSCC).

FORBES: Looking into the Far Future of Chips

The heart of Nectar is a semiconductor, so the device in many ways represents a new stage in the tightening relationship of energy and IT technology.

FORBES: Why Are Portable Fuel Cells Such A Flop?