In recent months, it released new software tools that give search marketers more access to its ad platform, known as Microsoft adCenter, and in July the company acquired AdECN, an advertising exchange company that aims to host a fully transparent, NASDAQ-style marketplace for ads.
Cheyenne Ehrlich of Clickthebutton.com, based in New York, learned about the need for such trickery when he released new price-shopping software last year.
With the new iOS 6 operating software released with the launch of the iPhone 5 last Friday, Apple introduced a new version of a feature that allows advertisers to track phones to serve targeted ads.
FORBES: Apple's New iOS 6 Ad Tracking Feature Is 'Broken,' Says One Source
Cheyenne Ehrlich of New York-based Clickthebutton.com learned about the need for such trickery when he released new price-shopping software last year.
However, the firm's founder and chief executive, Michael Dell, told analysts he expected a pick-up in demand when Microsoft released its new system software later in the year.
Last month, New York-based United Virtualities released software called HotRecorder that can archive calls over PC-based VoIP services like Skype, AIM, Yahoo!
Those who go to Freshbooks' Facebook page or to its blog can sign up for RSS feeds, e-mail updates or text messages about, say, when a new version of the software is released or when an annoying bug has been fixed.
By the way, Opera Software also released a new browser today.
ENGADGET: Opera 11.10 launched with company's 'most expensive ad ever'
Norton has already released new versions of its anti-virus software in anticipation of the Windows 8 launch next month.
FORBES: Symantec Could Reach $26 On Mobile Security And Storage Software Growth
It's been well over a year since Cyberlink released a new version of its venerable PowerDVD software, but now version 13 has arrived sporting a shiny new look, 4K support and a fresh media upconverting trick.
Dark Souls has enough content to fill two very long games, but thanks to a fan petition From Software has released the Artorias of the Abyss DLC, adding several new areas, bosses, and lots of new loot to the game.
Opera Software, the company behind the Opera Web browser, has released the findings of new study that focused on mobile advertising.
The new maps, however, were at the heart of a customer backlash that began Wednesday after Apple released the latest version of its mobile operating system, iOS 6, which contained the new mapping software.
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