Is there a new product or service your company can offer that would be in essence a game-changer?
With the cloud, the time from an idea to a new product or service can be measured in months, not years.
When you come up with a new product or service that transforms your industry, competitors have to play by your rules.
These days the new product or service that turns our industry upside down often comes from way out in left field.
They give you constructive feedback on new product or service ideas, helping you fine tune them and increase their odds of marketplace success.
In the process of getting your work done, did you stumble upon a new product or service that your company could capitalize on?
But it typically takes innovative thinking to figure out not only how to create a novel new product or service, but also how to appropriate value from it.
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Ever wonder why some companies seem to effortlessly come out with one great innovation after another while others struggle to get even one new product or service out the door?
And if you are in business, you can think all you want about a new product or service, but until you act on the idea there is nothing tangible to show for all that thought.
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Even if the company were to put everything on hold from today forward and never again introduce a new product or service or feature, it would be remembered for all time as a stunningly successful, disruptive, and reality-shaping force in our world.
The hacker has to figure out the coding, the hustler has to gather and re-evaluate feedback from potential customers, and the artist has to specialize in creating graphics and artwork that would be used to market the new product or service, he noted.
In my research, I've also found that fewer than 20% of nascent business owners intend to introduce a new product or service, and a simple desire to be your own boss is as frequent a motivation as a new business idea. (I'll leave the policy implications of subsidizing the nonpecuniary aspects of business ownership for another discussion.) Broad-based programs lump all of these very different businesses together.
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Use this Twitter exercise before introducing or pitching your new product, service or idea.
In your firm, when you come up with an idea for a new product line or service, or some other project that you think has great potential and want your company to invest in, what does management want to see?
Initially, patents were used to protect a specific implementation of an invention that was a feature of a new product, a method of making the product, or a new service.
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Starting a consumer Internet business that brings a new, innovative product or service to market is risky.
But any time you head off into the unknown with a new business plan, product or service, the logic of prediction reasoning is of little use.
Offering a new service or product, doing something first or better, selling product for less are all ways to compete.
If you can fill a need for a new service or product, you will improve your lot and live the American Dream.
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First have a product (not necessarily new) or service that people want to purchase.
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Go to Complain.com, a new Web service for consumers who can't get satisfaction for a product or service they bought.
Are you trying to promote a product, service, new business model, or new lifestyle?
Curiously, didactic marketing's new devotees are companies with few if any product or service improvements to showcase.
APIs are the vehicle that connects a product or service to these massive new communities, allowing developers and end-users to find innovative ways to incorporate your features and services into new social and mobile applications.
Six years ago I co-founded Mashery to build a platform that allows large and small businesses to create APIs to extend the distribution of whatever product or service they sell to new customers, and to allow any of their customers to interact with them wherever they want to.
Google may be looking into enhancing its new Google TV product, a web-meets-TV service, or build out its own video-on-demand service.
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Indeed, location is no longer a service, like maps or navigation, but is increasingly an enabler of new product experiences .
You can allocate your best employees to explore new lines of business, you can count on a consistent flow of cash from your more mature product or service lines, and you can focus your management team on offense.
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