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The rationale for the creative-thinking questions is that they test the type of mental processes used in inventing a new product or developing a new business plan.
WSJ: How to Ace a Google Interview
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Split into teams of six, this year the students worked with organisations in 10 different countries (ranging from Ghana to Vietnam) to learn how to launch a new product for a developing market, according to Fortune Magazine.
BBC: The statistics of studying abroad
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Similarly, a drug developer could be awarded a transferable right of priority (rapid) FDA review for a new drug application as an incentive for developing a new product to treat a rare disease.
FORBES: Magazine Article
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Jolla Ltd. has been developing a new smartphone product and the OS since the end of 2011.
ENGADGET: Jolla promises MeeGo will live on, plans new smartphone to reward the faithful
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Soon after we confirmed what we had already suspected: that developing a new pharmaceutical product is extremely complicated.
CNN: Twins create life-saving allergy device
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In a big study, a Merck vaccine prevented early forms of cervical cancer from developing, bolstering hopes that the new product, called Gardasil, could strike a major blow against the disease and the sexually transmitted virus that causes it.
FORBES
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In a big study, a Merck (nyse: MRK - news - people ) vaccine prevented early forms of cervical cancer from developing, bolstering hopes that the new product, called Gardasil, could strike a major blow against the disease and the sexually transmitted virus that causes it.
FORBES: Key Merck Vaccine Prevents Cancer
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Teams that have as their only job the requirement for exploring market needs, product opportunities, and developing solutions that generate profitable new revenue.
FORBES: Where Larry Page must manage risk, and invest time, as Google's new CEO
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Dan Woods: Godfrey, I noticed that you are developing a new vocabulary to describe Splunk now that the product is starting to play a bigger role outside of the data center.
FORBES: Splunk CEO Godfrey Sullivan's Plans for Breaking Into Business Computing
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The researchers plan to make their radar available as a product which they believe perfumers can use to save time and money developing new scents.
ECONOMIST: A new way to describe a fragrance
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This group of new timepieces from SIHH shows that the brands are on the right track when it comes to developing product for modern, active women.
FORBES: 2013 Is The Year Of The Woman For Luxury Watches