The speakers at Porto Alegre, like those in New York, were preaching to the converted.

ECONOMIST: Bigger, yes. But any more influential?

The party, which has headed a minority government since 1994, has spent three years preaching a new gospel of fiscal rigour and low inflation.

ECONOMIST: Sweden

Cisco has a great case study for preaching this brave new boom: itself.

FORBES: What Makes Cisco Run

With such diverse sound effects and samples as frogs croaking, children playing, side walk preachers preaching, and a New York subway door closing, The Education of the Individual Soul is tied to both nature and to everyday urban life, giving it the qualities of a sort of ethereal and mystical modern-day fairytale.

NPR: East Forest: 'Pacific Coast Highway'

In the following months a new wave of plots emerged linked to the preaching of al-Awlaki.

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In light of the subsequent equities slump, those New Economy analysts learned what White and his team had been preaching all along: Valuations do matter.

FORBES: Another Look

That, in a nutshell, is the message Australia's new barrel-chested minister for financial services, Joe Hockey, has been preaching to anyone who cares to listen about Australia's transformation.

ECONOMIST: Australian financial markets

Clough has been preaching this message for several years, but the October market decline gives new strength to his warning.

FORBES: The dreaded D word

But while the New Atheists may be loud, outspoken and popular reading matter among the sort of book buyers who use Amazon or read the New York Times, is there any evidence to suggest they are doing anything more than preaching to the (non-) converted?

CNN: The rise of the 'New Atheists'