If successful, at its utmost the business could change not just the way companies sell products and services, but also their creation and production, and servicing in effect, a newtype of enterprise software platform.
The industry is already beginning to transform from one-shot daily deals into a newtype of local, e-commerce marketing platform fueled by publishers and beneficial for local merchants and consumers.
Most new applications that leverage a cloud platform also understand how to leverage this type of architecture to take advantage of the cloud-delivered resources.