"Sales have increased because when we gotoplaces where we have never been before, new fans become familiar with the team and this affects our merchandising sales, " he said.
One piece of advice: New York residents in counties declared disaster zones after Hurricane Sandy can goto polling places outside their districts to vote by affidavit.
You can even reassemble the data however you like, adding a new screen name and a different mix of details to drop in on places where no one knows you go.