He has already re-arranged the board and put in place new marketing and finance directors.
In the No. 3 spot, the Texas-based company is seeking 136 new marketing professionals.
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In January Lodha broke new marketing ground with Blue Moon, a residential complex in South Mumbai.
Brands that do so successfully, I predict, will also recognize and respect the new marketing consciousness.
As the value of content continues to rise, the new marketing currency becomes distribution.
The key for sponsors operating with the new marketing concept was exclusivity through its product segment.
Today, coinciding with our rebrand to Danske Bank, we are also launching our new marketing campaign.
The investors promise a lot: new seeds, new marketing, better jobs, schools, clinics and roads.
"It's a whole new marketing game, " says Charles McCullagh, former head of corporate strategy at Hachette Filipacchi.
High-end retailer Polo Ralph Lauren is also looking to add new marketing pros to its payroll.
And perhaps he deems cleaning house (e.g. new coach, new marketing firm, new caddie) as absolutely necessary.
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It would be too hard to explain Pepsi's new marketing campaign in a 30-second TV spot, he adds.
The effort is the first high-profile execution to result from a new marketing collaboration between Kraft and HSN.
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Molson Coors is bracing itself for another tough year with cost cutting, price increases and new marketing gambits.
The new marketing campaign focused on the team as opposed to individual players.
Atkins Nutritionals also has a strong brand, which he says will be reinforced with new marketing and new books.
So how's this new marketing approach going to be different from the way CDs have been sold in the past?
And if done right, branded social games can create new marketing and sales opportunities, as well as enjoyable experiences for consumers.
In the U.S., meanwhile, AOL has a new marketing partnership with Wal-Mart that is expected to result in a lower-priced service.
Nevertheless, the numbers do offer a strong, broad gauge of which companies are expanding and taking on the most new marketing professionals.
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At the time, Mr. Odell said the improved business was due in part to new marketing, lower gas prices and pent-up demand.
He brought in new marketing people, new engineers, and new product people.
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We expect AMD to regain some of its lost share with its focus on 8-core and 12-core microprocessors and new marketing campaign.
Alexander is employing a new marketing angle for the opulent spec home.
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The new marketing strategy boosted Tang's revenue in China, which saw high double-digit annual growth through the third quarter of this year.
Bottom line: As marketers, we cannot afford to forget that the shiny new marketing communication toys are about 10 percent of our jobs.
When trying to woo customers with clever Super Bowl ads, companies run the risk of being too entertaining, according to new marketing research.
And, as Twitter is the best platform for this new marketing genre, Twitter has also become the channel for the new motivational micro-speech.
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The question is whether the new CEO will be willing to spend heavily in the new marketing mix to rejuvenate those brands long term.
Already, he has brought in a respected new COO, Scott Flaig, and a new marketing chief, Jim Taylor, from the Holstein fields of Gateway 2000.
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