It appears that Apple is addressing this by adding new stores in new geographies and retrofitting existing older stores.
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That's particularly important in potential new stores in big cities and upscale suburbia, where many customers place as much emphasis on wide aisles and clean bathrooms as they do on low prices.
New stores: Apple is opening 40 new stores in its 2011 fiscal year.
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While Goldman was dealing with the latest uproar over whether it puts clients first, Apple shares were marching out to fresh highs ahead of the appearance of its new iPad in stores.
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For now, Fairway plans to open two new stores in 2014 and three to four stores a year after that.
It opened store No. 1000 at the Mall of America in Minneapolis, Minnesota in November 2011 and also has new stores in such places as Kazakhstan, Lebanon and Poland.
At the end of 2012 there were 205 Kate Spade New York stores in 20 countries plus 12 Jack Spade stores in 4 countries.
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But for many years it produced for the private-label market, making shoes that were sold in smart stores like Saks Fifth Avenue in New York and Harrods in London, under the stores' own names.
In total, the company will add 1300 new stores in fiscal 2013, up from 1, 057 it added in the previous 12 months.
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It opened new stores for different lines, including an Armani Exchange location in New York City and Armani Collezioni stores in Milan, London and Tokyo.
And Sainsbury's, which already employs more than 6, 000 people in Scotland, said it planned to open three new stores in the next two years as well as extending others.
Zelnik and Saks opened wedding boutiques in Saks stores in New York, Georgia, California, Texas and Florida.
In addition to new stores opening this spring in Saudi Arabia and on London's Mount Street, the New York City flagship on Madison Avenue will double in size after expanding into the building next door.
Burberry opened four new stores in Brazil during the year, bringing its total there to seven.
Blank's four-year plan calls for another 900 new stores in the U.S. and Canada.
Inditex said first-half profit rose 32%, driven by online sales and new stores in Asia.
Management had previously stated that they planned to open between 40 and 42 new stores in 2010.
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Apple opened 30 new stores in the latest quarter, of which only 9 were in the United States.
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To help close the gap on the two titans, Li-Ning has opened new flagship stores in Beijing and Shanghai.
Its expansion into Europe includes six new stores in Spain, two in Germany, two in Austria and one in the Netherlands.
The company said margins improved, and it opened 17 new stores in the U.S. and two in Mexico in the quarter.
During the fourth quarter, Tiffany opened four new stores in China, including two in Shanghai, but permanently closed two in Japan.
The good news is that new merchandise arrives in stores each week.
The company opened a whopping 656 new stores in China through 2011.
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Overseas money is invested overseas in new retail stores, the purchase of raw materials, the buying of manufacturing equipment, pre-paying for components etc.
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On a like-for-like basis - stripping out sales made in new stores - the picture was more gloomy with a decline of 1.3%.
Recently, the firm announced the opening of 25 new stores in China and now expects China sales to increase by 75% in fiscal 2011.
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However, the firm said that it was committed to the Chinese market and planned to open 700 new stores in the country in 2013.
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